In our company, we pride ourselves for dedicating our service to customers and improving our products to them day by day. It is not only about selling menswear, but about the way men feel wearing our delicately designed clothing. At the end of the day, we want the world to see our company as one that they can depend on for their distinctive personal needs. As a team, we work hard to make all the pieces of our business fit together, and it wouldn’t have been successful without the feedback given to us by our loyal customers. Whether negative or positive, their opinions give us the direction we need to provide the best products they really want.
La Premiere Design is managed by Mr. Hakam Orabi, a Syrian clothing designer that has been around since the company was first established in his own country. Without much of an expectation, he was able to turn his local start-up company into a world-known brand for menswear. Expansion grew from Syria to countries such as; Jordan, Dubai, Russia, North and South Africa. Mr. Orabi now has a respectable reputation amongst these markets for he has been in business since 1989 and has never failed to deliver. Raw materials for his products are imported all the way from Egypt, Italy, Turkey, Netherlands, and Hong Kong, where they are used to create the perfect apparel designs requested by customers.
Mission Statement
To provide luxurious and unique menswear made with the finest Egyptian cotton fabrics as well as producing quality shoes using premium cow and sheep skins, imported from Italy. La Premiere Design’s purpose is the manufacturing of these exceptional products with competing prices in order to suit the modern man and/or businessman.
Company Background
The company was first established in Syria on April 20th, 1989 as a wholesale distributor of clothing. Within a year it had achieved an estimate of $500,000 in its local market. As a result of this immediate growth, expansion within Jordan was decided upon, and six months later La Premiere Design found its open door into the world- Dubai.
Throughout its entire existence, the company has been marketing clothing agencies including but not limited to; shirts, pants, sweaters, blouses, t-shirts, pullovers, and sports jackets. However, it took more than five successful years of marketing within both Syria and Dubai for the company to expand even further. Its next milestone was to launch a shirts factory that could build a competing brand name in the world market as La Premiere Design, which would further promote itself into the European market. The company soon signed off to a 10 years contract with other international companies to cooperatively manufacture shirts with each company’s distinct brand name preserved.
Expansion was not yet complete, as the company decided to take one more step into improving its brand name by launching a regional headquarter in Dubai, which consequently opened itself to Russia, South and North Africa. The sales unbelievably hit past their annual target, reaching more than 150,000 to 200,000 shirts, thus achieving an unfathomable reputation in both the Russian and African markets.
As of today, the company has started opening its own stores with an area of 3000 feet in Dubai as well as throughout the world.
